The Placera Forum is Now Powered by StockRepublic
, one of Sweden's largest financial sites and a wholly owned subsidiary of Avanza, with approximately 1,000,000 visitors per week, has partnered with us at StockRepublic to upgrade their popular investment forum with new-generation social trading tooling.
The Placera forum has served a key function for the company for many years but was quietly deactivated at the end of 2021 because the technology powering it had slowly become outdated. However, the forum has always been very popular, generating substantial traffic and attracting important visitors. Therefore, it was ideally not something that they wanted to be without.
Placera reached out to us on StockRepublic, wanting to rebuild their forum from scratch using modern technology that supports identified users and moderation to prevent illicit activities. The new solution also needed to fit seamlessly into the Placera and Avanza platforms as a whole.
Using our Social Trading API, we created a scalable and customized solution based on their needs. is integrated with BankID as an extra identification layer, has state-of-the-art moderation tooling, and dually integrates with the Avanza trading platform.
The end-users can now tag, talk about, and follow all of the financial instruments available on the Avanza trading platform. The latest discussion on the Placera forum then effortlessly flows back into the Avanza trading platform, next to the bespoken financial instrument.
The new Placera Forum and the Avanza trading platform can independently exist while remaining connected and offering strong security layers. With this independence, Avanza can utilize the Placera Forum to create content, gain users, regardless of where those people have their bank account, and build relationships with potential new customers. This intersection of the Placera Forum and Avanza creates a customer acquisition channel for the company driven by user-generated content from real investors.
StockRepublic gears up and raises SEK 30 million with Avanza's subsidiary Placera Media as the lead investor
StockRepublic has raised SEK 30 million in a funding round led by Placera Media. The funding will facilitate staff expansion, service development, and further growth. Placera Media's investment follows a successful collaboration in modernizing its stock forum.
StockRepublic Selected to Demo at FinovateEurope along with other Industry Trailblazers
We will demo our Whitelabel product at FinovateEurope, a leading fintech conference in London, on March 14-15, 2023. Our Managing Director of Germany, Max Knopp, will present the vision of an active, engaged customer through a social trading app at this event featuring 300+ top financial institutions.