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The Internet, cookies and social media have made it easier for organizations to track the behavior of their customers. As Wilhelm Sporrong says: “It is no longer enough to ask the customers what they want” – because their behavior is what tells you what they really want, not their answers.
That is why open banking is such a great opportunity for banks: a way to collect and use consumer data in order to optimize banking services and analyze the users’ saving and spending habits. But how to use this data to further grow the customers’ – and thus the banks’ – capital? Our social trading platform collects valuable user data in order to improve their investment returns. By implementing this in your online bank, you will have access to a vast amount of user data to analyze customer behavior – all to help savers grow their investment portfolios in a socially engaging way!